Kenneth Cole, known for his designer clothes made a public mistake through his twitter account. He failed to inject humor on the recent Egyptian protest (a not -so-funny topic.) Besides the “lol” or “haha” he may have expected, he received a number of negative comments. This led him to delete the original tweet and respond with an apology on Facebook.
The above is the tweets posted by the CEO, Kenneth Cole about the current protest in Egypt.
This may be a the last time Cole decides to comment on a devastating event. Either way, many people will learn from this very bad public mistake.
So, I leave the question to you, as a consumer would this mistake by Kenneth Cole affect your future purchase of his brand?