Today, my class was introduced to April Silver. Ms. Silver is a social entrepreneur, activist, and writer/editor. She is also Founder and President of Akila Workshops(AK), Inc. AK is a unique communications agency founded in 1993 that offers public relations and marketing solutions for artists, activists, non-profits, foundations, and corporate entities. Silver is also founder of Put On BLASH!™, a widely trusted email marketing service that creates and manages online public awareness campaigns in select communities.
During her presentation Ms. Silver showed us her Facebook page, and shared some tricks to link and share your other fanpages with others. It is helpful to have many fans on a fanpage, because this way the request is suggested to many people. Thus more people are able to find out about your business or company. The trick is to have a lot of friends on the page – so the suggest request is sent to all.
Also she mentioned the filter friend list. This helps to categorize your friends by states, so you are able to send request in different parts of the world. This helps you expand in quality within your network.
She talked about conversations and how one should converse on Facebook, and the content of the pages. She insisted that sending messages (keeping up to date), keeping track of the page(staying current), researching, thank them comments, and send them other links. This creates a boost, especially when you like the other person’s comment/share link.
Ms. Silver was very informative and shared some interesting experiences. One thing that i think was a stand out appeal to her, was her story about her personal twitter page. Apparently she only has 30 friends on that..but it is her own personal experiment. This is also how she finds out how many people may want to know her, or might know of her without her actually promoting herself. I think after listening to her experience and stories, I may start my own business in what I am passionate about.
I really want to share this advice from Ms. Silver – she mentioned the book, Personal Touch by Terrie Williams. This book is recommended by her, especially if you are pursuing a career in public relations. I will be sure to read it. Hope you do too!